The HERA initiative – short for Helping Empower Women through Reskilling and Advancement – is a dynamic, cross-European collaboration dedicated to supporting women aged 45 and above in embracing lifelong learning and unlocking new career pathways.

Industries evolve rapidly in response to digital innovation and sustainability imperatives. HERA stands as a catalyst for change, ensuring that women are leading the way and equipped to thrive.

We believe that learning is a lifelong journey – and it’s never too late to begin again. The project opens doors to tailored education and training opportunities that build confidence, strengthen skills, and spark new career possibilities. Whether you are returning to the workforce, pivoting professionally, or simply seeking to grow, HERA is here to support your next chapter.

HERA Labs: Our creative labs are designed to meet women where they are – offering fresh, flexible, and empowering approaches to education. These spaces encourage exploration, collaboration, and personal growth, helping women rediscover their strengths and reimagine their careers.

Policy Innovation: 10 partner organizations across 8 countries working hand-in hand with educators, employers, and policymakers to shape a more inclusive and responsive labor market. Together we focus on preparing women for the digital and green transitions – equipping them with the tools to success in a rapidly changing world. From tech literacy to sustainability know-how, HERA helps women stay ahead of the curve.

HERA Digital Portal: The AI-powered online platform is created especially for women aged 45 and above. By offering personalized and empowering learning experience, women will be able to discover their strengths with tailored skills assessment, explore relevant education programs aligned with their goals, track their progress and celebrate milestones along their learning journey, and connect with others in empowering virtual communities for support and inspiration.

Women over 45 bring invaluable experience, insight, and resilience to the workforce. Yet many face barriers to re-enter the market or advancement of their careers.

HERA is about more than education – it’s about empowerment, inclusion, and opportunity. By supporting women over 45 to reskill and upskill for the digital and green transitions, we’re helping build a workforce that’s not only resilient, but also rich in experience, diversity, and potential.

Together, we’re creating a future where every woman can grow, learn, and lead with confidence.

It’s a movement.    A movement that says:

Imagine a woman named Lena. At 48, she’s ready for something new. She’s curious, capable, and eager to contribute – but unsure where to begin.

Through HERA, Lena discovers a space where her experience is valued, her learning journey is personalized, and her future is hers to shape. She joins HERA Labs, where she explores new skills in a supportive, human-centered environment.

She connects with mentors and peers through the HERA Community Portal, gaining access to tailored guidance and lifelong learning opportunities.

She begins to see not just a job, but a future filled with possibility.